As an Ad Director for over 30 years, and CEO of The NC Group, Paul Featherstone reckons Mark Twain had a point - from Just do it to the Yellow Arches, the merits and power of advertising is all too well documented.
Yet during the past six months the pandemic has brought much uncertainly and instability to our world, which has seen many brands – both large and small – cutting advertising budgets and postponing campaigns and in the advent of the second lockdown there is a danger this could continue.
But is this the best approach?
At The NC Group we have worked to support clients as far as possible through the recent turbulent times, and will continue to do so through, encouraging brands to re-look and re-carve marketing and advertising strategies rather than simply park them.
The danger in removing a brand or product from the public eye is that your competitors wont necessarily be doing the same. And it can take months, if not years, to regain the customer base and brand reputation – and at significant costs, as a result of pulled advertising.
We have encouraged clients to taken advantage of reductions in TV advertising costs and increased viewing figures – which has genuinely resulted in impressive returns on investment for all.
As an agency we work very closely with our media providers to ensure the campaigns we plan and deliver are maximising exposure, to the right people at the right time. Targeted TV via platforms such as SkyAdsmart are ideal to push messages within defined areas and to the people you want to reach. ITV and Channel 4 can both be carved up into small regions and target specific audience groups through careful programming. The audiences are there, and so while more people are watching don’t lose the position in the marketplace that you’ve spent years building and investing in.
If you want to discuss options and opportunities, please contact us. We are proud to offer some of the most experienced people in the business that are here to help you to drive results.
For further information on how we can help your brand today and tomorrow get in touch email@example.com 0345 230 4674