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Moxy

PR Support for Launch Event

Support brand-new hotel in York with promotion and attendance at launch event.

BRIEF 

Moxy were recommended to Pick & Mix Marketing, a member of The NC Group, by Visit York to support with gaining attendance of relevant media, influencers and local business people at their launch event. Moxy needed support with gaining an invite list, booking local businesses to support with music, tattoos, modelling, DJing and a charity incentive.

PROCESS 

Pick & Mix Marketing created an invite list to include relevant local and regional media contacts as well as key influencers appropriate for the brand. The team also found local businesses and York socialites that would be the right advocates for the business.

The team also supported with sourcing appropriate businesses to work with the Moxy team on the launch, focusing on local, independents to support York businesses through this event.

Results:

  • Over 150 attendees at the event
  • Successful booking of local band PRTY, DJ and models
  • Collaboration with York Mind to support a local charity and gain exposure for both the brand and the charity itself
  • PR coverage in Yorkshire Living, The Press and online
  • Coverage from Instagram influencers, bloggers and travel endorsers